SEO FOR E-COMMERCE SERVICES

Dealing with an e-commerce service, you have to pay close attention to specific things in terms of SEO. With e-commerce, you are trading with recital areas where many things can go wrong. We hope this post will assist you to avoid some of the stumbling blocks that often occurs from trying to optimize for e-commerce. Here are some common things that we have come across.

Thin or Duplicate Content

Many retailers are likely to use the standard copy for product description that a manufacturer provides. It’s more deadly when most of the retailers make no attempt to work on copy across other areas of the services such as category pages, video content, shareable blog content, and so on.

How will you feel to find yourself not doing well as you could due to thin or duplicate content, then rewrite your content, you only have to wait a year to recoup some Google love for your content pages? You might not be sure or having any issue then it’s advisable you address it.

Varieties of tools are available to check duplicate content. SEM Rush is people’s favorites, its use to Audit feature in reviewing concerns. In case there’s an issue with external duplicate copy, then it does not affect utilizing a tool like Copyscape to check how many other retailers or manufacturers may be using same product descriptions.  

Schema

Google and Bings seem to be dragging us to our wits end with hundreds of algorithmic; they actually honor us with good search result display which is nice. This can be seen in the use of schema markup format in your page source code. The page will be unchanged for users; search engine will experience digestion content in a code markup that makes it easy for them to understand. Your reward is the addition of product price and available info in the search results but makes sure your product prices are better than your competitive rank which features same markup display. Schema.org provides more info for creating markup, you might need some assistance in coding these formats and you can also enjoy assistance in schema coding from Google. 

Use of Canonical Tags

This is essential for e-commerce SEO services when product have features like various sizes, quantities, colors and so on. If you want to keep the SEO goodness applied to one version of that page, then it essential you don’t mistakenly create a script which automatically link a canonical tag back to every individual page. This can be used to suppress issues associated with scraping so that the content love always reside towards the native author’s work.

Pagination

You have to focus your attention on the use of previous and next in pagination. Having five or more pages of results for a given class of product within your site and you are not utilizing the prev/next snippets, then you are not showing Google the depth of your product offers.

Merchandising and Category Pages

E-commerce SEO services live or die in the category pages. The audience doesn’t search for the specific name of your product. They search for generic phrases such as birthday gift for him or children red clothes, thus the same products are merchandised across several category pages. The use of keyword research decide how your visitors  is searching to build out pages and merchandise your products, then you have content that relates to how people search. 

URLs

The search engine is much better at indexing and crawling, platforms are better at creating clean URL structures. Be mindful, there is an instance where pagination ended up creating separate URLs and that were each indexed. This results in duplicate content and it’s also likely that the system creates the self-canonical tags, which was discussed earlier. 

Site-Search

Site-search is an important thing for e-commerce, knowing how people search for your products can assist you with your paid search (PPC) efforts, it also helps in better understanding of the pages that you might want to build and how you want to merchandise your product. Scalable Link Interface (SLI) makes use of learning search technology to take site-search behavior and assist in building pages for long-tail search.

Move to HTTPS

Most e-commerce is transforming their sites to HTTPS, though is not a bad idea for the long-term but you need to be mindful. Don’t forget to update your canonical tags from HTTP to HTTPS and create new Google Webmaster Tools profile under HTTPS and submit your new HTTPS sitemap(s).

Sitemaps

If you choose to migrate to HTTPS, update your sitemaps. The e-commerce site will want to keep a fresh feed of pages or URLS for your XML sitemap. Maintain your site by sectional sitemaps based on the website categories. These can help in identifying issues within a specific area of the site and also you have to separate sitemaps for images, videos, and mobile.

Affiliates and Content Scrapers

Keep a close eye on the affiliate program and make sure your affiliate platform and SEO vendor are doing the same thing. Well-managed affiliate program can improve sales and be a valuable asset in your overall marketing but note that they don’t work for you, they work for themselves.

Lots of Time on Cross-Platform Compliance

You can provide insight on how best to enhance your audience experience by the use of Lucky Orange tools: it determines why conversion rate may have hit rock-bottom for a B2B client’s landing page in a particular platform and it also Form Field Analytics which lets you assess the checkout process to see its flaws, that can help to boost conversion rates and decrease cart abandonment.

Please share your comment via the section below!

Summary

These are some points you should consider while optimizing the eCommerce website. An eCommerce or shopify SEO expert will help you to optimize these points of your website.So select a SEO expert carefully for your eCommerce website.