The Latest PPC Trends that Every PPC Expert Must Know

Internet giants like Google, Bind, etc., keep on changing the way they work, and this change shifts trends in the search end PPC industries. These shifting trends demand SEO as well as PPC experts to make changes in their strategies and also in behavior of their users. A good PPC strategy is one that tweaks itself as well as required in order to be responsive to changing market conditions. Advertisers who are not adaptable to change and industry developments lag behind in the race losing the market. Therefore, it is, perhaps, the most important task for every PPC expert India to keep an eye out on the latest PPC trends.

Mobile is the New Normal

Mobile has become too normal today and people are spending more time on their handsets. As a result, search engine developers have to compete a lot for users in mobile searches. So, the landing page content must be geared to promote the conversion from mobile users. When you design PPC ads for mobile searches, keep in mind that the most of your customers will click from mobile and will land on a page in mobile device’s browser that is really a unique challenge for the advertisers. To achieve the most out of PPC advertising, landing page should have mobile-friendly features and it should be fast.

Knowing the Audience Will Get Easier

Persona Targeting, introduced by Bing Ads, allows the advertisers to know who is clicking their ads and visiting their website. Analyzing the customers’ behavior is important and it should be measured on the basis of factors: content they access and if they are returning or not. Bing allows people to re-target their profitable customers, and also use social media to give advertisers a deeper look at their users. Similarly, Facebook is also using feature to focus on the target audience. Analyzing customer behavior opens a new frontier of opportunities to the advertisers that can be used in business’s favor.

Content is King, and Keywords are Less Important.

Google constantly works to improve their searchers’ experience. Taking a move towards it, Google is referring Semantic search, according to which relationship between different words of a search term is analyzed. Google rewards the sites that use high quality and unique content. On the other hand, it punishes sites with duplicate, irrelevant and poor content. Keywords are still important, but density has now been watched carefully.

Make sure you use links in content that will boost the user’s experience. Advertisers have now opportunity to leverage the company’s blog to connect personally with the target audience. A company’s blog is a place where you can put useful information for the searchers and in turn, this blog opens up new revenue streams for the company. Make sure that the content you put on your blog is really useful, unique and relevant to the people.

Video Ads are on the Rise

Video ads are really getting popular, when it comes to boosting users’ experiences on the Internet. Many reports have shown that online videos have doubled the revenue of many online companies. This is because of increasing popularity of social networking sites where people love sharing and watching visual content that is comparatively more interactive than text.

PPC Experts Owe to Stay Updated with Changing Trends.

Changes take place in the PPC industry every now and then. In order to run your campaigns successfully, it is important to stay updated with the latest trends.

Summary:

PPC industry keeps on changing constantly and the experts need to stay tuned for each and every change that happens in the industry in order to succeed in their advertising campaigns.