How to find High-Value Long-Tail Keywords

As a business owner are you planning to hire dedicated SEO to optimize your website so that it can drive more traffic? A business owner needs to understand that all keywords are not equal. All keywords do not result in actual conversions. That is why it is very important to find the high-value keywords. The ultimate aim should be to find keywords that can attract visitors who are looking exactly for what we have to offer.

In early times, keyword research was more concerned about generating high traffic, and not concerned how that traffic was converted to business. It was more focused on creating a website and attracting a few visitors. Today, the idea has changed completely. We are more focused on providing visitors with a better experience.  The aim, these days, is to attract highly qualified traffic and then provide these visitors with the exact information they were looking for. This ensures they have a good experience while visiting your website which in-turn helps in increasing conversions. So, the question that arises here is, “How can we find high-value keywords?”

Methods to Find High-Value Keywords

Using Hit-Tail to find Long-Tail Keywords: One of the best methods to find high-value keywords is finding long-tail keywords.  Long-tail keywords not only match the user intent but are also likely to result in conversions. They are easier to rank and are considered cheaper to bid on. A Hit-Tail tool, by looking at the existing traffic, can suggest the long-tail keywords to be used to attract more traffic to your site.

Finding Long-Tail Keywords Using Google Related Searches: Another popular method to find long-tail keywords is using Google Related Searches. You should enter the keyword in Google search and then scroll down the page till you reach the “Searches Related to …”section. The best way to do this is to find some long-tail suggestions using Hit-Tail. Once you have the long-tail keywords, you can create the phrases. Keep in mind not to use long phrases as Google won’t show any suggestions for it. Your search phrase should be about three to four words long.

Conduct Your Own AdWords Campaign to Find High-Tail Keywords: If you have time and are ready to spend some money on research, then you can spend some time to compile a list of keywords that can lead to conversions and then conduct your own AdWord campaign. Even though it is expensive and time consuming, this method is considered to be the most effective way to find out the high-value keywords that can result in conversions.

SEMRush to find High-Value Keywords: SEMRush is a great tool that you can use to find out the keywords used by your competitors. Once you have prepared the list of competitor websites, you need to open the SEMRush tool and then enter the URL. Hit Paid Search. The tool will run through the website and collect the list of top keywords that the website is presently bidding on. Once the report is prepared, you can sort by CPC to find out the keyword with highest CPC. Using those keywords, you can also attract draw traffic to your website.

Google Search Console: Even though many neglect this approach, it is one of the easiest ways to find out high-tail keywords. Using Google Search Console, you can find those high value keywords present in your site that are already generating traffic and are top ranked. By making some tweaks to them, you can improve the rank of those keywords. To find the keywords, you need to open Google Search Console and then navigate to the section “Search Traffic/Search Analytics”. Now you can sort the keywords based on the number of clicks they got, the average rank, impressions etc. By selecting the Pages option from the top, you can easily find out which pages rank for which keywords. Once you have the list of keywords and the pages you need to modify to attract more traffic, you need to optimize them to be more SEO friendly. For this, you can hire dedicated SEO services. The next step is to start a link building campaign to those pages that can attract more users.

Conclusion

You need to keep in mind that a high-value keyword does not mean expensive keywords. It is always better to choose less expensive long-tail keywords that can easily generate more conversions.