Key Qualities to Look When Hiring a Pay Per Click Manager

It is very easy to hire a Pay Per Click Manager but it is difficult to hire a great PPC Manager. Paid advertising is that kind of technique which is very easy to deliver fake results. So hiring the Manager is not an easy task. You need to look certain qualities and factors when hiring the manager to really get the results or conversions for the money invested in PPC advertising. Check out the key qualities to look when hiring a Pay Per Click Manager.

Knowledge

He should have complete knowledge of PPC, able to keep up with the latest news and changing trends. Expert in keyword research can make a great ad copy that can deliver conversions by high click through rates. PPC experts know the importance of making a good landing page that delivers conversions. They test landing pages through A/B testing and compare them to increase the conversions. Tracking the conversions like lead, phone call or sale is an important and manager should have a good command to properly place the conversion tracking codes. He should also share his knowledge with you and make you understand at least basic PPC terminologies.

Transparency

Another key factor in selecting a Pay per click  manager is his willingness to share the account information. You should have access to know exactly what they are doing in your account and how often they're working on your account. A lack of transparency is a sign that they might not manage the campaigns properly. You should know exactly where your money is utilized in the paid advertising. You will also be aware of the campaign settings whether it is properly set for your desirable geographic location and right bid adjustments.

Experience With Your Competitor

It’s possible that Pay per click manager has worked with other clients in the same industry and have the competitive knowledge to apply on your account. This will save you a lot of money. it’s beneficial in paid advertising to hire a person that has already worked with one or more of your competitors. His prior experience will give a lot of advantage to run the ads for your campaign as he already aware of the PPC strategies that are working or not working.

Fraud Monitoring

If you are a beginner in PPC, then you probably need to monitor for click fraud. Click fraud normally happens in pay per click advertising. There can be some auto-generated clicks to your ads that are not related to click fraud but may be due to a bot trying to crawl your site for some reason. You should regularly check your account for suspicious activity. Also, when you feel that a click fraud is going on, you can tell it to your manager. So that he can report to the search engine and request a refund for invalid clicks. Although refund is given for invalid clicks but an expert knows how to deal with such activities.

These key qualities will definitely help you to hire a great Manager for your pay per click campaigns.