The Latest PPC Trends that Every PPC Expert Must Know

Internet giants like Google, Bind, etc., keep on changing the way they work, and this change shifts trends in the search end PPC industries. These shifting trends demand SEO as well as PPC experts to make changes in their strategies and also in behavior of their users. A good PPC strategy is one that tweaks itself as well as required in order to be responsive to changing market conditions. Advertisers who are not adaptable to change and industry developments lag behind in the race losing the market. Therefore, it is, perhaps, the most important task for every PPC expert India to keep an eye out on the latest PPC trends.

Mobile is the New Normal

Mobile has become too normal today and people are spending more time on their handsets. As a result, search engine developers have to compete a lot for users in mobile searches. So, the landing page content must be geared to promote the conversion from mobile users. When you design PPC ads for mobile searches, keep in mind that the most of your customers will click from mobile and will land on a page in mobile device’s browser that is really a unique challenge for the advertisers. To achieve the most out of PPC advertising, landing page should have mobile-friendly features and it should be fast.

Knowing the Audience Will Get Easier

Persona Targeting, introduced by Bing Ads, allows the advertisers to know who is clicking their ads and visiting their website. Analyzing the customers’ behavior is important and it should be measured on the basis of factors: content they access and if they are returning or not. Bing allows people to re-target their profitable customers, and also use social media to give advertisers a deeper look at their users. Similarly, Facebook is also using feature to focus on the target audience. Analyzing customer behavior opens a new frontier of opportunities to the advertisers that can be used in business’s favor.

Content is King, and Keywords are Less Important.

Google constantly works to improve their searchers’ experience. Taking a move towards it, Google is referring Semantic search, according to which relationship between different words of a search term is analyzed. Google rewards the sites that use high quality and unique content. On the other hand, it punishes sites with duplicate, irrelevant and poor content. Keywords are still important, but density has now been watched carefully.

Make sure you use links in content that will boost the user’s experience. Advertisers have now opportunity to leverage the company’s blog to connect personally with the target audience. A company’s blog is a place where you can put useful information for the searchers and in turn, this blog opens up new revenue streams for the company. Make sure that the content you put on your blog is really useful, unique and relevant to the people.

Video Ads are on the Rise

Video ads are really getting popular, when it comes to boosting users’ experiences on the Internet. Many reports have shown that online videos have doubled the revenue of many online companies. This is because of increasing popularity of social networking sites where people love sharing and watching visual content that is comparatively more interactive than text.

PPC Experts Owe to Stay Updated with Changing Trends.

Changes take place in the PPC industry every now and then. In order to run your campaigns successfully, it is important to stay updated with the latest trends.

Summary:

PPC industry keeps on changing constantly and the experts need to stay tuned for each and every change that happens in the industry in order to succeed in their advertising campaigns.

Outsourcing your SEO Offshore? Understand the Risks Associated

If you have set up or upgraded your website according to recent industry, and now looking for internet marketing options, this write-up is going to be your best guide. The key decision is who will manage your SEO part. If you are an expert in internet marketing or have an expert in your marketing department, then things become easier, but not in the long run. SEO has evolved in the recent years that you cannot trick search engines and if you do so, you will be punished. Understanding keyword research, social media integration, content marketing, analytics, technical auditing is all part of search engine optimization, which is further an ongoing digital marketing strategy.
So if you are not the SEO specialist, it is better to partner with an agency for a full campaign management.

Why you should outsource your SEO Work?

• Allow enough time for your staff for their major job profile
• Develop a professional SEO strategy
• Avoid the cost of hiring internet marketing employees
• Avoid spammy black hat tactics
• Avoid accidental violation of Google guidelines and then get penalized

Is Outsourcing your services to offshore SEO provider a good idea?
If you are planning to outsource SEO offshore, it is a challenge. With so many options, it becomes daunting to choose a right service provider. Trusting an individual or a company, who is ready to work at low price and located miles away, is not easy. It is really difficult to filter the legit companies amongst the pirates when you know only their name and emails.
It does not mean that all are same; you will hardly find only 2-3 genuine service providers among 100. You have to have eagle eyes while analyzing their expertise before hiring them. So you have to be careful at this step.
What you should consider if you are going to outsource your SEO work offshore?

• Language barriers and ease of communication tops the list.This point is of utmost importance, as both the parties should speak a common language which will improve the communication between them. It's not neccessity that the offshore SEO provider is a native of your country.
• SEO is not just the link building task today. It needs very technical understanding and knowledge of updates that happen to the industry regularly. So the knowledge barrier must be considered. Your offshore SEO partner should have the proper knowledge of algorithms like panda and penguin. This will ensure that your project is in good hands and you can not be penlized.
• Instead of buying links for your website, earning natural links must be preferred. This is very important as according to google buying links from the websites is un-ethical. So hire a agency which will help to generate the natural links not the paid links.
• Get to know about the whole team that is going to work on your campaign. Try to contact every member of the team. Try the gauze the knowledge of the team. this way you will ensure the success of your project.
• Differences in time zones are crucial because you have to set up work timings and communication management in advanced according to differences in time zone. The difference in time zone is not important. This is important for the meetings. So fix a predecided time for the meetings.
• Remember, you get what you pay for. If you want people to bid on a full campaign at unjustified budget, finding a genuine service provider is almost impossible. If you pay for peanuts, you get monkeys only. Don't expect quality and positive results then. For expectedly amazing results, you have to have a genuine budget.
• If, unfortunately, you ended up choosing a wrong offshore SEO services provider, who do you go to, how will you get the problem resolved and who will recover your online presence must be planned in advanced.

At the end, whosoever takes your project must understand your business and be dedicated towards their job. On-site SEO and keyword research is the first thing you receive from a good service provider.
Outsourcing your SEO services offshore to a company or an individual must be a thoughtful decision. There are many pirates existing all over the world that makes it difficult to find a legit SEO company. Be careful and check every important aspect before making final decision.

HOW TO POSITION AGAINST COMPETITORS

No matter what you sell, you will tackle competition in PPC. Unless you are selling something that is completely special, how you position yourself against other competitors is important to your success.

OutsourceSEO services India explain that positioning is not easy, it’s a case of bidding higher, occupying the top space and writing good Ads. Good positioning starts before you reach anywhere near a PPC campaign. It starts with research.

What Are Your Competitors Offering?

You need to first have the knowledge of the market while it’s possible to offer the same thing as everyone else, you can make a more irresistible offer. You can offer something free while other bidders are charging for a service.

Create a list of what your competitors are offering, start a keyword search and take note of the text in their Ads. What are they offering? How are they framing it?

For example:

1. ·         Are they competing on price? i.e ideas such as cheap, discount, deal, sale etc
2. ·         Are they competing on quality?  i.e ideas such as finest, luxury, exclusive
3. ·         Are they competing on the range? i.e ideas such as largest, widest, comprehensive
4. ·         Are they competing on service they render to consumers?
5. ·         Are they competing on free shipping?
6. ·         Are they competing on convenience?
7. ·         Are they competing on security?

It might be possible your competitors will be competing on these advantages at once. Those bidders occupying the highest position are likely to understand what their audience wants; else they would be unlikely to keep spending. Pay attention to their text.

You should also check at the top SERP results. They are your competitors too while some listings may be occupying high positions in the SEO, as opposed to what the searcher wants, you may find great info if any of them provide a forum for user feedback.

What Are your Strengths?

Create a list of your own advantages, making such a list will assist you to craft your own Ads. Now that you know something about your competitors, think in terms of features and benefits. A feature is an aspect of your product or service, for example, 4G connectivity. A benefit is a positive result of using that feature. i.e fast mobile browsing. So make sure your features and benefits are stated clearly and match the objectives of the search term.

Match Search Intent with Ads Copy & Landing Page

The beauty of search is that you can keep carving the market all the time until you find one. By crafting your own Ads to a specific keyword term, particularly one with little competition, you may appear unique, even if you’re not. This is due to the fact that your competitors haven’t bothered to advertise against thatkeyword term.

Create your ad copy and landing pages around your unique selling point. You’ll be highly relevant and constantly strengthen your competitive advantage.

Verify your competition to ensure you stand out, not only in terms of your Ads copy but also your landing page copy and user experience. When audience visits your page, they must be convinced that you are not only important to their needs, but you offer something better than other advertisers.

How to find High-Value Long-Tail Keywords

As a business owner are you planning to hire dedicated SEO to optimize your website so that it can drive more traffic? A business owner needs to understand that all keywords are not equal. All keywords do not result in actual conversions. That is why it is very important to find the high-value keywords. The ultimate aim should be to find keywords that can attract visitors who are looking exactly for what we have to offer.

In early times, keyword research was more concerned about generating high traffic, and not concerned how that traffic was converted to business. It was more focused on creating a website and attracting a few visitors. Today, the idea has changed completely. We are more focused on providing visitors with a better experience.  The aim, these days, is to attract highly qualified traffic and then provide these visitors with the exact information they were looking for. This ensures they have a good experience while visiting your website which in-turn helps in increasing conversions. So, the question that arises here is, “How can we find high-value keywords?”

Methods to Find High-Value Keywords

Using Hit-Tail to find Long-Tail Keywords: One of the best methods to find high-value keywords is finding long-tail keywords.  Long-tail keywords not only match the user intent but are also likely to result in conversions. They are easier to rank and are considered cheaper to bid on. A Hit-Tail tool, by looking at the existing traffic, can suggest the long-tail keywords to be used to attract more traffic to your site.

Finding Long-Tail Keywords Using Google Related Searches: Another popular method to find long-tail keywords is using Google Related Searches. You should enter the keyword in Google search and then scroll down the page till you reach the “Searches Related to …”section. The best way to do this is to find some long-tail suggestions using Hit-Tail. Once you have the long-tail keywords, you can create the phrases. Keep in mind not to use long phrases as Google won’t show any suggestions for it. Your search phrase should be about three to four words long.

Conduct Your Own AdWords Campaign to Find High-Tail Keywords: If you have time and are ready to spend some money on research, then you can spend some time to compile a list of keywords that can lead to conversions and then conduct your own AdWord campaign. Even though it is expensive and time consuming, this method is considered to be the most effective way to find out the high-value keywords that can result in conversions.

SEMRush to find High-Value Keywords: SEMRush is a great tool that you can use to find out the keywords used by your competitors. Once you have prepared the list of competitor websites, you need to open the SEMRush tool and then enter the URL. Hit Paid Search. The tool will run through the website and collect the list of top keywords that the website is presently bidding on. Once the report is prepared, you can sort by CPC to find out the keyword with highest CPC. Using those keywords, you can also attract draw traffic to your website.

Google Search Console: Even though many neglect this approach, it is one of the easiest ways to find out high-tail keywords. Using Google Search Console, you can find those high value keywords present in your site that are already generating traffic and are top ranked. By making some tweaks to them, you can improve the rank of those keywords. To find the keywords, you need to open Google Search Console and then navigate to the section “Search Traffic/Search Analytics”. Now you can sort the keywords based on the number of clicks they got, the average rank, impressions etc. By selecting the Pages option from the top, you can easily find out which pages rank for which keywords. Once you have the list of keywords and the pages you need to modify to attract more traffic, you need to optimize them to be more SEO friendly. For this, you can hire dedicated SEO services. The next step is to start a link building campaign to those pages that can attract more users.

Conclusion

You need to keep in mind that a high-value keyword does not mean expensive keywords. It is always better to choose less expensive long-tail keywords that can easily generate more conversions.