What is On Page Search Engine Optimization?

On page SEO is the practice of optimizing every web page of the website to rank higher in search engines and drive targeted traffic. You have a few seconds to influence the visitors and engage him with the content of the website. You need to optimize the site usability for a better user experience. It requires on page search engine optimization efforts to receive better rankings in the SERPs. So, check out everything you need to know as a beginner while doing on page search engine optimization in detail.

Meta Tags

It is the most vital aspect of on page search engine optimization in order to rank higher in the search engine results. It includes title tags optimization, meta description optimization and heading tags optimization.

Title tags indicate what the web page is all about and is highly clickable when matches with the search terms. It should be 65-70 characters and avoid the duplicate and missing tags.

Meta Description is the text that you will find below the title in the search engines. Don’t stuff the keywords and make it user-friendly to achieve high click through rates.

Heading tags include H1- H6 but out of them H1, H2 & H3 are very important from SEO perspective. H1 tag is used for the main heading, H2 tag for sub-heading & H3 tag for other headings. So include target keywords in optimizing them. Avoid using multiple H1 tags on the page.

Keywords

Do a thorough research and include informational, transactional and location based keywords. Use Google Keyword Planner to get idea and SEMrush to get search volume, competitiveness and the target keywords used by competitors. Also, use related words and auto-suggested words by Google to target the secondary keywords based on latent semantic indexing. Maintain keyword density and keyword proximity during optimization. Also, target one keyword for one page and avoid keyword cannibalization. Add the main keyword in the URL, title, meta description, heading tags once in order to achieve better results.

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Content Optimization

Write unique, relevant and high-quality content maintaining the keyword density and avoiding keyword stuffing. Also, avoid the penalties related to duplicate content as stated by Google Panda. Try to use long tail keywords variations and write content considering Hummingbird effect.

Internal Linking Optimization

Link optimization is very important in your SEO efforts. Keep high authoritative and relevant outbound links to make the content more informative, while linking internally helps in enhancing the user experience.

Image Optimization

Add ALT tag to all the images and include the main keyword in it and while naming the file. Also, it is important to optimize the image size so that it loads at the faster rate for a better user experience.

Mobile Optimization

To match up with the increasing number of mobile users and mobile first indexing update, it is important to optimize the site for mobile devices. Installation of accelerated mobile pages is an additional advantage to load the content at the faster rate on the mobile devices.

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Site Speed

A page should load in 2-3 seconds for good usability. So, check the following during site speed optimization if the speed is slow-

1. Browser Caching

2. Optimize Images & Plugins

3. Use GZIP Compression

4. Reduce HTML & CSS Coding

5. Eliminate Ads

6. Switch to Faster Hosting Services

7. Minimize Redirects

Technical On Page SEO Factors

Check the below mentioned on page search engine optimization technical SEO factors -

Robots.txt is a file used by bots to index or non-index the pages based on the allowed and disallowed features in the file. In addition, all secured pages should be blocked in this file.