HOW TO POSITION AGAINST COMPETITORS

No matter what you sell, you will tackle competition in PPC. Unless you are selling something that is completely special, how you position yourself against other competitors is important to your success.

OutsourceSEO services India explain that positioning is not easy, it’s a case of bidding higher, occupying the top space and writing good Ads. Good positioning starts before you reach anywhere near a PPC campaign. It starts with research.

What Are Your Competitors Offering?

You need to first have the knowledge of the market while it’s possible to offer the same thing as everyone else, you can make a more irresistible offer. You can offer something free while other bidders are charging for a service.

Create a list of what your competitors are offering, start a keyword search and take note of the text in their Ads. What are they offering? How are they framing it?

For example:

1. ·         Are they competing on price? i.e ideas such as cheap, discount, deal, sale etc
2. ·         Are they competing on quality?  i.e ideas such as finest, luxury, exclusive
3. ·         Are they competing on the range? i.e ideas such as largest, widest, comprehensive
4. ·         Are they competing on service they render to consumers?
5. ·         Are they competing on free shipping?
6. ·         Are they competing on convenience?
7. ·         Are they competing on security?

It might be possible your competitors will be competing on these advantages at once. Those bidders occupying the highest position are likely to understand what their audience wants; else they would be unlikely to keep spending. Pay attention to their text.

You should also check at the top SERP results. They are your competitors too while some listings may be occupying high positions in the SEO, as opposed to what the searcher wants, you may find great info if any of them provide a forum for user feedback.

What Are your Strengths?

Create a list of your own advantages, making such a list will assist you to craft your own Ads. Now that you know something about your competitors, think in terms of features and benefits. A feature is an aspect of your product or service, for example, 4G connectivity. A benefit is a positive result of using that feature. i.e fast mobile browsing. So make sure your features and benefits are stated clearly and match the objectives of the search term.

Match Search Intent with Ads Copy & Landing Page

The beauty of search is that you can keep carving the market all the time until you find one. By crafting your own Ads to a specific keyword term, particularly one with little competition, you may appear unique, even if you’re not. This is due to the fact that your competitors haven’t bothered to advertise against thatkeyword term.

Create your ad copy and landing pages around your unique selling point. You’ll be highly relevant and constantly strengthen your competitive advantage.

Verify your competition to ensure you stand out, not only in terms of your Ads copy but also your landing page copy and user experience. When audience visits your page, they must be convinced that you are not only important to their needs, but you offer something better than other advertisers.