What is On Page Search Engine Optimization?

On page SEO is the practice of optimizing every web page of the website to rank higher in search engines and drive targeted traffic. You have a few seconds to influence the visitors and engage him with the content of the website. You need to optimize the site usability for a better user experience. It requires on page search engine optimization efforts to receive better rankings in the SERPs. So, check out everything you need to know as a beginner while doing on page search engine optimization in detail.

Meta Tags

It is the most vital aspect of on page search engine optimization in order to rank higher in the search engine results. It includes title tags optimization, meta description optimization and heading tags optimization.

Title tags indicate what the web page is all about and is highly clickable when matches with the search terms. It should be 65-70 characters and avoid the duplicate and missing tags.

Meta Description is the text that you will find below the title in the search engines. Don’t stuff the keywords and make it user-friendly to achieve high click through rates.

Heading tags include H1- H6 but out of them H1, H2 & H3 are very important from SEO perspective. H1 tag is used for the main heading, H2 tag for sub-heading & H3 tag for other headings. So include target keywords in optimizing them. Avoid using multiple H1 tags on the page.

Keywords

Do a thorough research and include informational, transactional and location based keywords. Use Google Keyword Planner to get idea and SEMrush to get search volume, competitiveness and the target keywords used by competitors. Also, use related words and auto-suggested words by Google to target the secondary keywords based on latent semantic indexing. Maintain keyword density and keyword proximity during optimization. Also, target one keyword for one page and avoid keyword cannibalization. Add the main keyword in the URL, title, meta description, heading tags once in order to achieve better results.

Plumbers SEO Marketing

Content Optimization

Write unique, relevant and high-quality content maintaining the keyword density and avoiding keyword stuffing. Also, avoid the penalties related to duplicate content as stated by Google Panda. Try to use long tail keywords variations and write content considering Hummingbird effect.

Internal Linking Optimization

Link optimization is very important in your SEO efforts. Keep high authoritative and relevant outbound links to make the content more informative, while linking internally helps in enhancing the user experience.

Image Optimization

Add ALT tag to all the images and include the main keyword in it and while naming the file. Also, it is important to optimize the image size so that it loads at the faster rate for a better user experience.

Mobile Optimization

To match up with the increasing number of mobile users and mobile first indexing update, it is important to optimize the site for mobile devices. Installation of accelerated mobile pages is an additional advantage to load the content at the faster rate on the mobile devices.

How to Use SEO to Optimize Your Ecommerce Website

Site Speed

A page should load in 2-3 seconds for good usability. So, check the following during site speed optimization if the speed is slow-

1. Browser Caching

2. Optimize Images & Plugins

3. Use GZIP Compression

4. Reduce HTML & CSS Coding

5. Eliminate Ads

6. Switch to Faster Hosting Services

7. Minimize Redirects

Technical On Page SEO Factors

Check the below mentioned on page search engine optimization technical SEO factors -

Robots.txt is a file used by bots to index or non-index the pages based on the allowed and disallowed features in the file. In addition, all secured pages should be blocked in this file.

Why Your Company Should Hire a Dedicated SEO Specialist?

Summary:

An SEO Specialist has to interact with all departments in an organization, with many sites, social media platforms, etc. Also, SEO is an ever-changing field that requires you to hire a dedicated SEO specialist who is a multi-faceted personality and eager to handle these changes effectively.

Content:

Over the past few years, the landscape of SEO has gone through massive updates. From Google’s algorithms’ updates to search engine’s restrictions on over-optimization and spam, search engines have gone extremely advanced to be handled by a novice or a flippant.  Also, a successful search engine optimization strategy is carried out in collaboration with editorial, development, advertising, networking and other departments. So, if you seriously want to dominate your niche, you need a dedicated SEO specialist holding broad experience and knowledge in this field.

Top Nine Reasons to Hire a Dedicated SEO Specialist:

1.       Search engine optimization requires experience, knowledge, dedication and on-site training to optimize a website so that it appears top in SERPs.

2.       SEO is a technological jargon and you will find many freelancers who claim to offer good services at cheaper rates. But, don’t get impressed by cheap rates. If you don’t hire a certified SEO consultant with proven and transparent results as well as portfolio, you may be wasting your time and money.

3.       Uncertified and poor SEO workers are usually cheaper. But they will never bring you expected results, and moreover, hurts your business’s reputation. Would you let your reputation down just for saving a few bucks, by hiring an unethical person to handle your business’s online marketing?

4.       Search engine’s unsteady nature needs no introduction. Major search engines, like Google, introduce over 500 changes every month. Also, the way pages appear on search results change almost every week. So, make sure that you hire an SEO specialist who is dedicated, and immerse in coping with the changing nature of search engines. Only such a specialist can affect the visibility of your website every day.

5.       In single particular niche, there are thousands of websites all competing for attention and first position in SERPs. A dedicated SEO specialist helps your website stand out in the competition. Uniqueness is important not only for first page ranking, but also because customers compare websites before making purchases online. If your website has all SEO elements and unique representation, you will be definitely the winner. 

6.       Modern customers are so choosy and they think a lot before spending their money. In such scenario, competition naturally increases. A good specialist makes sure that your website works according to customer’s behavior and in accordance with competition.

7.       Remember, hiring an SEO expert is not an expense, but an investment that will pay off in the long term.

8.       Take is as a warning! Search engines hate unprofessional SEO tactics, and these may cause you huge penalties and bad business reputation. So, don’t risk it. Hire only a dedicated and professional SEO specialist, who don’t snub search engines’ guideline, but follows each and everything in your website’s favor.

9.       Although you successfully reached the first position, you need to protect your position with the help of your specialist. This is because technology changes at lightning speed and only a specialist can monitor the changes and implement those on your website.

If this is not your field and you have other important business tasks to do, don’t try to learn SEO tacticsquickly. You need to hire a dedicated SEO specialist holding research abilities and expertise. 

Key Qualities to Look When Hiring a Pay Per Click Manager

It is very easy to hire a Pay Per Click Manager but it is difficult to hire a great PPC Manager. Paid advertising is that kind of technique which is very easy to deliver fake results. So hiring the Manager is not an easy task. You need to look certain qualities and factors when hiring the manager to really get the results or conversions for the money invested in PPC advertising. Check out the key qualities to look when hiring a Pay Per Click Manager.

Knowledge

He should have complete knowledge of PPC, able to keep up with the latest news and changing trends. Expert in keyword research can make a great ad copy that can deliver conversions by high click through rates. PPC experts know the importance of making a good landing page that delivers conversions. They test landing pages through A/B testing and compare them to increase the conversions. Tracking the conversions like lead, phone call or sale is an important and manager should have a good command to properly place the conversion tracking codes. He should also share his knowledge with you and make you understand at least basic PPC terminologies.

Transparency

Another key factor in selecting a Pay per click  manager is his willingness to share the account information. You should have access to know exactly what they are doing in your account and how often they're working on your account. A lack of transparency is a sign that they might not manage the campaigns properly. You should know exactly where your money is utilized in the paid advertising. You will also be aware of the campaign settings whether it is properly set for your desirable geographic location and right bid adjustments.

Experience With Your Competitor

It’s possible that Pay per click manager has worked with other clients in the same industry and have the competitive knowledge to apply on your account. This will save you a lot of money. it’s beneficial in paid advertising to hire a person that has already worked with one or more of your competitors. His prior experience will give a lot of advantage to run the ads for your campaign as he already aware of the PPC strategies that are working or not working.

Fraud Monitoring

If you are a beginner in PPC, then you probably need to monitor for click fraud. Click fraud normally happens in pay per click advertising. There can be some auto-generated clicks to your ads that are not related to click fraud but may be due to a bot trying to crawl your site for some reason. You should regularly check your account for suspicious activity. Also, when you feel that a click fraud is going on, you can tell it to your manager. So that he can report to the search engine and request a refund for invalid clicks. Although refund is given for invalid clicks but an expert knows how to deal with such activities.

These key qualities will definitely help you to hire a great Manager for your pay per click campaigns.

Why the Best SEO Firms Don't Offer Guaranteed Results

Before digging deep into SEO reseller services we should know who SEO reseller is? Basically, SEO reseller is an individual or a company who provides all SEO services within flexible and affordable packages. One question rises here, and that is what should be the parameters to judge whether you should take that service or not.

Whenever you want to hire SEO reseller, look for the following factors:

Someone who is trustworthy:-

You should look for the person who is doing this for so long and has bundle experience in online reviews. He/she will be communicating with your clients so if anything goes wrong, you will lose your clients as well. Therefore choose one who knows how to handle mistakes properly.

Someone who delivers on time:-

This is the must have a thing for that person if he/she can’t guarantee you a timeline don’t waste your time and money on that guy. Deadlines are key in a business so if you will meet them you will see your business flourish.

Someone who is result-oriented:-

Obviously, you need results; if your online business is not getting results you should take a look at your SEO service provider.

The role of SEO resellers does not end after they sell their SEO services. Everyone should be satisfied with the services they are providing. A good SEO reseller should ensure that the business is flourishing with more clients.

Following are some best SEO Reseller Programs which you should definitely look at.

1     1)      Marketer’s Center

One of the best SEO Reseller program available on the web. You can check the feedbacks of their clients on the website. Marketer’s Center has lots of satisfied clients which shows the credibility of the company. Main reasons why this is one of best in this category are:

·         Affordable pricing

·         Transparent reporting

·         Trustworthy

·         Quality services

2    2)      Hubshout

If you are looking for most affordable SEO reseller, Hubshout should be your first priority. You can see the demo of their software in the official site of Hubshout. The company provides services like PPC, Social Media Marketing, Local SEO and E-mail marketing.

3    3)      SEOreseller

SEOreseller has most of the clients from the USA and is one of the rising SEO reseller company. Services provided by this company includes SMM, Link building, Agency Migration and more. You can explore more about the company by visiting their site.

4    4)      Textlinkbrokers

A bit expensive but one of the best company when it comes to link building. The company was founded in 2003 and from that it has helped lots of SEO companies with the services. They are not confined to link building; the company also provides services like guest posting services and social media management.

Conclusion:-

That’s it, you have just read out the basic things about SEO Reseller Services. Never compromise over these services and you see your business flourishing. Keep in mind above mentioned factors when hiring SEO Reseller and you will be all good. Also give above mentioned companies a look and choose the one which suits your marketing strategy.

The Latest PPC Trends that Every PPC Expert Must Know

Internet giants like Google, Bind, etc., keep on changing the way they work, and this change shifts trends in the search end PPC industries. These shifting trends demand SEO as well as PPC experts to make changes in their strategies and also in behavior of their users. A good PPC strategy is one that tweaks itself as well as required in order to be responsive to changing market conditions. Advertisers who are not adaptable to change and industry developments lag behind in the race losing the market. Therefore, it is, perhaps, the most important task for every PPC expert India to keep an eye out on the latest PPC trends.

Mobile is the New Normal

Mobile has become too normal today and people are spending more time on their handsets. As a result, search engine developers have to compete a lot for users in mobile searches. So, the landing page content must be geared to promote the conversion from mobile users. When you design PPC ads for mobile searches, keep in mind that the most of your customers will click from mobile and will land on a page in mobile device’s browser that is really a unique challenge for the advertisers. To achieve the most out of PPC advertising, landing page should have mobile-friendly features and it should be fast.

Knowing the Audience Will Get Easier

Persona Targeting, introduced by Bing Ads, allows the advertisers to know who is clicking their ads and visiting their website. Analyzing the customers’ behavior is important and it should be measured on the basis of factors: content they access and if they are returning or not. Bing allows people to re-target their profitable customers, and also use social media to give advertisers a deeper look at their users. Similarly, Facebook is also using feature to focus on the target audience. Analyzing customer behavior opens a new frontier of opportunities to the advertisers that can be used in business’s favor.

Content is King, and Keywords are Less Important.

Google constantly works to improve their searchers’ experience. Taking a move towards it, Google is referring Semantic search, according to which relationship between different words of a search term is analyzed. Google rewards the sites that use high quality and unique content. On the other hand, it punishes sites with duplicate, irrelevant and poor content. Keywords are still important, but density has now been watched carefully.

Make sure you use links in content that will boost the user’s experience. Advertisers have now opportunity to leverage the company’s blog to connect personally with the target audience. A company’s blog is a place where you can put useful information for the searchers and in turn, this blog opens up new revenue streams for the company. Make sure that the content you put on your blog is really useful, unique and relevant to the people.

Video Ads are on the Rise

Video ads are really getting popular, when it comes to boosting users’ experiences on the Internet. Many reports have shown that online videos have doubled the revenue of many online companies. This is because of increasing popularity of social networking sites where people love sharing and watching visual content that is comparatively more interactive than text.

PPC Experts Owe to Stay Updated with Changing Trends.

Changes take place in the PPC industry every now and then. In order to run your campaigns successfully, it is important to stay updated with the latest trends.

Summary:

PPC industry keeps on changing constantly and the experts need to stay tuned for each and every change that happens in the industry in order to succeed in their advertising campaigns.

Outsourcing your SEO Offshore? Understand the Risks Associated

If you have set up or upgraded your website according to recent industry, and now looking for internet marketing options, this write-up is going to be your best guide. The key decision is who will manage your SEO part. If you are an expert in internet marketing or have an expert in your marketing department, then things become easier, but not in the long run. SEO has evolved in the recent years that you cannot trick search engines and if you do so, you will be punished. Understanding keyword research, social media integration, content marketing, analytics, technical auditing is all part of search engine optimization, which is further an ongoing digital marketing strategy.
So if you are not the SEO specialist, it is better to partner with an agency for a full campaign management.

Why you should outsource your SEO Work?

• Allow enough time for your staff for their major job profile
• Develop a professional SEO strategy
• Avoid the cost of hiring internet marketing employees
• Avoid spammy black hat tactics
• Avoid accidental violation of Google guidelines and then get penalized

Is Outsourcing your services to offshore SEO provider a good idea?
If you are planning to outsource SEO offshore, it is a challenge. With so many options, it becomes daunting to choose a right service provider. Trusting an individual or a company, who is ready to work at low price and located miles away, is not easy. It is really difficult to filter the legit companies amongst the pirates when you know only their name and emails.
It does not mean that all are same; you will hardly find only 2-3 genuine service providers among 100. You have to have eagle eyes while analyzing their expertise before hiring them. So you have to be careful at this step.
What you should consider if you are going to outsource your SEO work offshore?

• Language barriers and ease of communication tops the list.This point is of utmost importance, as both the parties should speak a common language which will improve the communication between them. It's not neccessity that the offshore SEO provider is a native of your country.
• SEO is not just the link building task today. It needs very technical understanding and knowledge of updates that happen to the industry regularly. So the knowledge barrier must be considered. Your offshore SEO partner should have the proper knowledge of algorithms like panda and penguin. This will ensure that your project is in good hands and you can not be penlized.
• Instead of buying links for your website, earning natural links must be preferred. This is very important as according to google buying links from the websites is un-ethical. So hire a agency which will help to generate the natural links not the paid links.
• Get to know about the whole team that is going to work on your campaign. Try to contact every member of the team. Try the gauze the knowledge of the team. this way you will ensure the success of your project.
• Differences in time zones are crucial because you have to set up work timings and communication management in advanced according to differences in time zone. The difference in time zone is not important. This is important for the meetings. So fix a predecided time for the meetings.
• Remember, you get what you pay for. If you want people to bid on a full campaign at unjustified budget, finding a genuine service provider is almost impossible. If you pay for peanuts, you get monkeys only. Don't expect quality and positive results then. For expectedly amazing results, you have to have a genuine budget.
• If, unfortunately, you ended up choosing a wrong offshore SEO services provider, who do you go to, how will you get the problem resolved and who will recover your online presence must be planned in advanced.

At the end, whosoever takes your project must understand your business and be dedicated towards their job. On-site SEO and keyword research is the first thing you receive from a good service provider.
Outsourcing your SEO services offshore to a company or an individual must be a thoughtful decision. There are many pirates existing all over the world that makes it difficult to find a legit SEO company. Be careful and check every important aspect before making final decision.

HOW TO POSITION AGAINST COMPETITORS

No matter what you sell, you will tackle competition in PPC. Unless you are selling something that is completely special, how you position yourself against other competitors is important to your success.

OutsourceSEO services India explain that positioning is not easy, it’s a case of bidding higher, occupying the top space and writing good Ads. Good positioning starts before you reach anywhere near a PPC campaign. It starts with research.

What Are Your Competitors Offering?

You need to first have the knowledge of the market while it’s possible to offer the same thing as everyone else, you can make a more irresistible offer. You can offer something free while other bidders are charging for a service.

Create a list of what your competitors are offering, start a keyword search and take note of the text in their Ads. What are they offering? How are they framing it?

For example:

1. ·         Are they competing on price? i.e ideas such as cheap, discount, deal, sale etc
2. ·         Are they competing on quality?  i.e ideas such as finest, luxury, exclusive
3. ·         Are they competing on the range? i.e ideas such as largest, widest, comprehensive
4. ·         Are they competing on service they render to consumers?
5. ·         Are they competing on free shipping?
6. ·         Are they competing on convenience?
7. ·         Are they competing on security?

It might be possible your competitors will be competing on these advantages at once. Those bidders occupying the highest position are likely to understand what their audience wants; else they would be unlikely to keep spending. Pay attention to their text.

You should also check at the top SERP results. They are your competitors too while some listings may be occupying high positions in the SEO, as opposed to what the searcher wants, you may find great info if any of them provide a forum for user feedback.

What Are your Strengths?

Create a list of your own advantages, making such a list will assist you to craft your own Ads. Now that you know something about your competitors, think in terms of features and benefits. A feature is an aspect of your product or service, for example, 4G connectivity. A benefit is a positive result of using that feature. i.e fast mobile browsing. So make sure your features and benefits are stated clearly and match the objectives of the search term.

Match Search Intent with Ads Copy & Landing Page

The beauty of search is that you can keep carving the market all the time until you find one. By crafting your own Ads to a specific keyword term, particularly one with little competition, you may appear unique, even if you’re not. This is due to the fact that your competitors haven’t bothered to advertise against thatkeyword term.

Create your ad copy and landing pages around your unique selling point. You’ll be highly relevant and constantly strengthen your competitive advantage.

Verify your competition to ensure you stand out, not only in terms of your Ads copy but also your landing page copy and user experience. When audience visits your page, they must be convinced that you are not only important to their needs, but you offer something better than other advertisers.

How to find High-Value Long-Tail Keywords

As a business owner are you planning to hire dedicated SEO to optimize your website so that it can drive more traffic? A business owner needs to understand that all keywords are not equal. All keywords do not result in actual conversions. That is why it is very important to find the high-value keywords. The ultimate aim should be to find keywords that can attract visitors who are looking exactly for what we have to offer.

In early times, keyword research was more concerned about generating high traffic, and not concerned how that traffic was converted to business. It was more focused on creating a website and attracting a few visitors. Today, the idea has changed completely. We are more focused on providing visitors with a better experience.  The aim, these days, is to attract highly qualified traffic and then provide these visitors with the exact information they were looking for. This ensures they have a good experience while visiting your website which in-turn helps in increasing conversions. So, the question that arises here is, “How can we find high-value keywords?”

Methods to Find High-Value Keywords

Using Hit-Tail to find Long-Tail Keywords: One of the best methods to find high-value keywords is finding long-tail keywords.  Long-tail keywords not only match the user intent but are also likely to result in conversions. They are easier to rank and are considered cheaper to bid on. A Hit-Tail tool, by looking at the existing traffic, can suggest the long-tail keywords to be used to attract more traffic to your site.

Finding Long-Tail Keywords Using Google Related Searches: Another popular method to find long-tail keywords is using Google Related Searches. You should enter the keyword in Google search and then scroll down the page till you reach the “Searches Related to …”section. The best way to do this is to find some long-tail suggestions using Hit-Tail. Once you have the long-tail keywords, you can create the phrases. Keep in mind not to use long phrases as Google won’t show any suggestions for it. Your search phrase should be about three to four words long.

Conduct Your Own AdWords Campaign to Find High-Tail Keywords: If you have time and are ready to spend some money on research, then you can spend some time to compile a list of keywords that can lead to conversions and then conduct your own AdWord campaign. Even though it is expensive and time consuming, this method is considered to be the most effective way to find out the high-value keywords that can result in conversions.

SEMRush to find High-Value Keywords: SEMRush is a great tool that you can use to find out the keywords used by your competitors. Once you have prepared the list of competitor websites, you need to open the SEMRush tool and then enter the URL. Hit Paid Search. The tool will run through the website and collect the list of top keywords that the website is presently bidding on. Once the report is prepared, you can sort by CPC to find out the keyword with highest CPC. Using those keywords, you can also attract draw traffic to your website.

Google Search Console: Even though many neglect this approach, it is one of the easiest ways to find out high-tail keywords. Using Google Search Console, you can find those high value keywords present in your site that are already generating traffic and are top ranked. By making some tweaks to them, you can improve the rank of those keywords. To find the keywords, you need to open Google Search Console and then navigate to the section “Search Traffic/Search Analytics”. Now you can sort the keywords based on the number of clicks they got, the average rank, impressions etc. By selecting the Pages option from the top, you can easily find out which pages rank for which keywords. Once you have the list of keywords and the pages you need to modify to attract more traffic, you need to optimize them to be more SEO friendly. For this, you can hire dedicated SEO services. The next step is to start a link building campaign to those pages that can attract more users.

Conclusion

You need to keep in mind that a high-value keyword does not mean expensive keywords. It is always better to choose less expensive long-tail keywords that can easily generate more conversions.  

Why feed optimization is critical for a successful Ad Campaign.

The essence of Feed Enhancement in achieving an effective Ad promotion

Structured data is the basis of campaigns on google shopping and Amazon, and thus determines ad success on these platforms. Together with Feed enhancement, it is an essential part of any effective Ad promotion. Therefore, if any seller wishes to ensure that buyers find products easily, an efficient optimization plan has to be used.

The meaning of feed technology: This is a method of organizing data and establishing a groundwork for eCommerce stores. Usually, various services are available for the purpose of importing a seller’s product catalog and making feed submissions automatic.

Incorporating feeds may involve details like images, file formats, price changes, catalog, variants, and so on.

While many services can help add feeds to your online store, lack of an optimization plan will make the seller miss important marketing prospects. Another side to feed optimization is that the extra information can aid search engines in placing ads and make retailers more significant.

Enhancing Feeds

  There are many methods of optimizing feeds. However, for this example, the focus will be on two important parts: product headers and details. As the customary Ad Words text ad possess a quality score, a form of that score is available on Google Merchant Center feed. Therefore, when sellers set out on Google shopping, it is essential to not just structure the feeds correctly, but also enhance and provide full details. The enhancement procedure entails affixing product headings and details with relevant product values, and consider the empty product columns. This strategy is a verified was of ensuring the success of product ads. If you ask a white label ppc management expert you will find your answers.

Enhancing Product Headers

It is advisable for sellers to modify and enhance product headers and details to conform to the search patterns.

Google places high value on the first keywords in a product’s header. For example, as a clothing seller, the focus keyword should be placed on the valuable keywords like ‘brand,’ ‘color,’ ‘cloth type.’

Feeds are definite for a particular industry; a clothing and electronics store will use difference methods. If you are into electronics, it will be advisable to include a brand like MPN, because buyers will possibly know what brand or model they want.

Google normally crawls product headers from left to right; meaning that Google will probably put more value on your brand name than its color because it is closer to the beginning of the product header. However, the valuable part of the header may not always be the brand name. Sellers are therefore advised to list out the variants by values because of user’s search patterns.

Enhancing Product Details

Like product headers, details of the product should also be written from user’s search keywords. Sellers should however be wary of lengthy product details. An advisable ethic of enhancing product details is point out the important information at the beginning to ensure its relevance.

In the process of enhancing product headers and details, it is advisable to analyze it. Sellers should be willing to test a wide range of product headers to discover which one converts better in the list. An enhanced data feed considers every areas, including competitors, catalog, users, and product range.

It is only when sellers are able to synchronize the exact data with their product feed that the true enhancement occurs. On successful execution, a multifaceted promotional structure is built that places value on product data to ensure an effective ad promotion.

Should you outsource PPC?

PPC campaigns are very popular nowadays and every business revolves around it. But should you hire an external PPC consultant or get the job done by yourself? Well, the answer depends on the size of your company. If your company consists of more than 1000 employees, you can put some extra burden on them and get you PPC tasks done by those employees. However, if you run a small business, you can hire an external PPC consultant. Following are some factors which could prove beneficial in making the right choice.

Data Security:-

Your PPC data is valuable and sensitive, and if your business totally depends on upon the internet marketers, you should think twice before making your PPC data available to the third party.

Control:-

If the internet marketing has a major impact on your business, you should think before having a partnership over your PPC data.

Incentives:-

Before hiring any outsource PPC Company, take a look at their billing percentage. Some company’s bill higher amount and some of them bill lower. So according to your budget, consult the appropriate company.

Low Spend:-

Small campaigns are relatively lower cost and can be managed by in-house employees. If the campaign has a major impact on your business, you should not take a risk and hire PPC consultant.

Management Overhead:-

If you hire an outsourcing company, make sure that the company set objectives for PPC campaigns and reports you regularly. Proper management should be the first priority if you are looking for an outsourcing company.

Business Knowledge:-

PPC managers should have proper knowledge of your business and PPC campaigns. If they do, you will have better PPC results for your business.

Lack of Resources:-.

PPC campaigns take time and effort and it is not easy to implement. Some PPC functions are very complex, so your internal employees may find it difficult to implement it. So if you have low budget PPC campaigns, go for your own employees but if you have higher PPC campaigns you should hire an external PPC consultant.

Poor Results:-

If you are new to PPC campaigns, you do not have enough quality to quantify your performance. So you should hire an expert to outsource PPC company for your business.

Higher Cost:-

If you will spend more on your hired company, chances are you will get more valuable results. So contact a reputable PPC company and don’t hesitate to spend a bit extra on your PPC campaigns.

Conclusion:-

Outsourcing or insourcing, the choice is only yours. If you have enough budget, go for an expert PPC company but if you are out of budget you can get your PPC work done by your own employees. Outsource PPC have its own advantages and disadvantages while insourcing has its own. I think this guideline will help you in making the right choice for your PPC campaigns. Analyze your business according to the factors mentioned above and then make a choice for it.

SEO FOR E-COMMERCE SERVICES

Dealing with an e-commerce service, you have to pay close attention to specific things in terms of SEO. With e-commerce, you are trading with recital areas where many things can go wrong. We hope this post will assist you to avoid some of the stumbling blocks that often occurs from trying to optimize for e-commerce. Here are some common things that we have come across.

Thin or Duplicate Content

Many retailers are likely to use the standard copy for product description that a manufacturer provides. It’s more deadly when most of the retailers make no attempt to work on copy across other areas of the services such as category pages, video content, shareable blog content, and so on.

How will you feel to find yourself not doing well as you could due to thin or duplicate content, then rewrite your content, you only have to wait a year to recoup some Google love for your content pages? You might not be sure or having any issue then it’s advisable you address it.

Varieties of tools are available to check duplicate content. SEM Rush is people’s favorites, its use to Audit feature in reviewing concerns. In case there’s an issue with external duplicate copy, then it does not affect utilizing a tool like Copyscape to check how many other retailers or manufacturers may be using same product descriptions.  

Schema

Google and Bings seem to be dragging us to our wits end with hundreds of algorithmic; they actually honor us with good search result display which is nice. This can be seen in the use of schema markup format in your page source code. The page will be unchanged for users; search engine will experience digestion content in a code markup that makes it easy for them to understand. Your reward is the addition of product price and available info in the search results but makes sure your product prices are better than your competitive rank which features same markup display. Schema.org provides more info for creating markup, you might need some assistance in coding these formats and you can also enjoy assistance in schema coding from Google. 

Use of Canonical Tags

This is essential for e-commerce SEO services when product have features like various sizes, quantities, colors and so on. If you want to keep the SEO goodness applied to one version of that page, then it essential you don’t mistakenly create a script which automatically link a canonical tag back to every individual page. This can be used to suppress issues associated with scraping so that the content love always reside towards the native author’s work.

Pagination

You have to focus your attention on the use of previous and next in pagination. Having five or more pages of results for a given class of product within your site and you are not utilizing the prev/next snippets, then you are not showing Google the depth of your product offers.

Merchandising and Category Pages

E-commerce SEO services live or die in the category pages. The audience doesn’t search for the specific name of your product. They search for generic phrases such as birthday gift for him or children red clothes, thus the same products are merchandised across several category pages. The use of keyword research decide how your visitors  is searching to build out pages and merchandise your products, then you have content that relates to how people search. 

URLs

The search engine is much better at indexing and crawling, platforms are better at creating clean URL structures. Be mindful, there is an instance where pagination ended up creating separate URLs and that were each indexed. This results in duplicate content and it’s also likely that the system creates the self-canonical tags, which was discussed earlier. 

Site-Search

Site-search is an important thing for e-commerce, knowing how people search for your products can assist you with your paid search (PPC) efforts, it also helps in better understanding of the pages that you might want to build and how you want to merchandise your product. Scalable Link Interface (SLI) makes use of learning search technology to take site-search behavior and assist in building pages for long-tail search.

Move to HTTPS

Most e-commerce is transforming their sites to HTTPS, though is not a bad idea for the long-term but you need to be mindful. Don’t forget to update your canonical tags from HTTP to HTTPS and create new Google Webmaster Tools profile under HTTPS and submit your new HTTPS sitemap(s).

Sitemaps

If you choose to migrate to HTTPS, update your sitemaps. The e-commerce site will want to keep a fresh feed of pages or URLS for your XML sitemap. Maintain your site by sectional sitemaps based on the website categories. These can help in identifying issues within a specific area of the site and also you have to separate sitemaps for images, videos, and mobile.

Affiliates and Content Scrapers

Keep a close eye on the affiliate program and make sure your affiliate platform and SEO vendor are doing the same thing. Well-managed affiliate program can improve sales and be a valuable asset in your overall marketing but note that they don’t work for you, they work for themselves.

Lots of Time on Cross-Platform Compliance

You can provide insight on how best to enhance your audience experience by the use of Lucky Orange tools: it determines why conversion rate may have hit rock-bottom for a B2B client’s landing page in a particular platform and it also Form Field Analytics which lets you assess the checkout process to see its flaws, that can help to boost conversion rates and decrease cart abandonment.

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Summary

These are some points you should consider while optimizing the eCommerce website. An eCommerce or shopify SEO expert will help you to optimize these points of your website.So select a SEO expert carefully for your eCommerce website.