Unlike
the traditional advertising and marketing techniques, there is no better way to
get traffic and sales than through pay per click (PPC). If you don’t know much
about PPC, these are the sponsored links that show up when you perform searches
on search engines like Google, Bing and Yahoo. PPC has become the biggest
revenue driver for most search engines. Both, search engines and advertiser as
well business owners, make profit from this revolutionary advertising
technique. Due to an incredible history of PPC results, paid search has now
become a “must do” marketing effort for almost every online and offline
business. This has given rise to more demand for search marketing experts has
been growing every year.
Thinking
strategically to set up your campaign is important to utilize your money spent
on paid advertising to the fullest. The goal of pay per click is to appear in
front of the searches that are searching for the products or services that you
are offering. For achieving this goal, you need careful keyword research,
strategic bidding, with compelling ad copy, eye-catching graphic and convincing
content.
But the
one mistake that people make is they send targeted traffic to their website’s
home page, contact page or blog, which is really frustrating and irrelevant to
the visitor. They will never visit your website or never suggest anybody to
even think about you. So never do this. If you are selling products or
services, both sales and building your fan club are important. Here is how to
boost your conversion rate through PPC Reseller program in five easy
steps:
Step #1
Having
a relevant, impressive and ultra-specific landing page for your ad is
paramount. Depending on the number of keywords that you are bidding on, you can
design multiple pages according to the diversified needs of visitors.
Step #2
Many
advertisers participate in contextual advertising programs that are not a good
practice. Through this type of advertising, you may get lots of clicks, but due
to irrelevancy to your website visitors, it does not bring any return on your
investment (ROI). People want only what you offer and you have to offer them
what are actively looking into.
Step #3
Undoubtedly,
a landing page is the key to a successful PPC campaign. But it does not
necessarily sell your services and product. It is better to offer other quality
resources, like a mini course, free webinar, EBook, tele-seminar and other
things that you believe are useful to your visitor. By giving knowledge to
people deeply about your product or services, you are actually engaging in a
highly effective form of selling, all while establishing a relationship.
Step #4
People
love the offers and what they love even more is when they individually get notification
of those offers. Better use email and RSS auto-responder
for these offers that allow staying connected with your visitors.
Step #5
It is
important to tell your visitors in advance that in addition to free resources,
they will also be offering email newsletters and blog updates. Make sure that
these newsletters and blogs are loaded with enticing and useful content.
And,
there you have results that you expect from your paid advertising. To sum up,
if you fear making mistakes, hire a qualified PPC Freelancer
Summary
PPC is
advantageous the most for your business, but only when it is done in the right
way. Here are five steps, presented by expert PPC reseller, towards a
successful establishment and execution of a PPC campaign.
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