Why feed optimization is critical for a successful Ad Campaign.

The essence of Feed Enhancement in achieving an effective Ad promotion

Structured data is the basis of campaigns on google shopping and Amazon, and thus determines ad success on these platforms. Together with Feed enhancement, it is an essential part of any effective Ad promotion. Therefore, if any seller wishes to ensure that buyers find products easily, an efficient optimization plan has to be used.

The meaning of feed technology: This is a method of organizing data and establishing a groundwork for eCommerce stores. Usually, various services are available for the purpose of importing a seller’s product catalog and making feed submissions automatic.

Incorporating feeds may involve details like images, file formats, price changes, catalog, variants, and so on.

While many services can help add feeds to your online store, lack of an optimization plan will make the seller miss important marketing prospects. Another side to feed optimization is that the extra information can aid search engines in placing ads and make retailers more significant.

Enhancing Feeds

  There are many methods of optimizing feeds. However, for this example, the focus will be on two important parts: product headers and details. As the customary Ad Words text ad possess a quality score, a form of that score is available on Google Merchant Center feed. Therefore, when sellers set out on Google shopping, it is essential to not just structure the feeds correctly, but also enhance and provide full details. The enhancement procedure entails affixing product headings and details with relevant product values, and consider the empty product columns. This strategy is a verified was of ensuring the success of product ads. If you ask a white label ppc management expert you will find your answers.

Enhancing Product Headers

It is advisable for sellers to modify and enhance product headers and details to conform to the search patterns.

Google places high value on the first keywords in a product’s header. For example, as a clothing seller, the focus keyword should be placed on the valuable keywords like ‘brand,’ ‘color,’ ‘cloth type.’

Feeds are definite for a particular industry; a clothing and electronics store will use difference methods. If you are into electronics, it will be advisable to include a brand like MPN, because buyers will possibly know what brand or model they want.

Google normally crawls product headers from left to right; meaning that Google will probably put more value on your brand name than its color because it is closer to the beginning of the product header. However, the valuable part of the header may not always be the brand name. Sellers are therefore advised to list out the variants by values because of user’s search patterns.

Enhancing Product Details

Like product headers, details of the product should also be written from user’s search keywords. Sellers should however be wary of lengthy product details. An advisable ethic of enhancing product details is point out the important information at the beginning to ensure its relevance.

In the process of enhancing product headers and details, it is advisable to analyze it. Sellers should be willing to test a wide range of product headers to discover which one converts better in the list. An enhanced data feed considers every areas, including competitors, catalog, users, and product range.

It is only when sellers are able to synchronize the exact data with their product feed that the true enhancement occurs. On successful execution, a multifaceted promotional structure is built that places value on product data to ensure an effective ad promotion.

Should you outsource PPC?

PPC campaigns are very popular nowadays and every business revolves around it. But should you hire an external PPC consultant or get the job done by yourself? Well, the answer depends on the size of your company. If your company consists of more than 1000 employees, you can put some extra burden on them and get you PPC tasks done by those employees. However, if you run a small business, you can hire an external PPC consultant. Following are some factors which could prove beneficial in making the right choice.

Data Security:-

Your PPC data is valuable and sensitive, and if your business totally depends on upon the internet marketers, you should think twice before making your PPC data available to the third party.

Control:-

If the internet marketing has a major impact on your business, you should think before having a partnership over your PPC data.

Incentives:-

Before hiring any outsource PPC Company, take a look at their billing percentage. Some company’s bill higher amount and some of them bill lower. So according to your budget, consult the appropriate company.

Low Spend:-

Small campaigns are relatively lower cost and can be managed by in-house employees. If the campaign has a major impact on your business, you should not take a risk and hire PPC consultant.

Management Overhead:-

If you hire an outsourcing company, make sure that the company set objectives for PPC campaigns and reports you regularly. Proper management should be the first priority if you are looking for an outsourcing company.

Business Knowledge:-

PPC managers should have proper knowledge of your business and PPC campaigns. If they do, you will have better PPC results for your business.

Lack of Resources:-.

PPC campaigns take time and effort and it is not easy to implement. Some PPC functions are very complex, so your internal employees may find it difficult to implement it. So if you have low budget PPC campaigns, go for your own employees but if you have higher PPC campaigns you should hire an external PPC consultant.

Poor Results:-

If you are new to PPC campaigns, you do not have enough quality to quantify your performance. So you should hire an expert to outsource PPC company for your business.

Higher Cost:-

If you will spend more on your hired company, chances are you will get more valuable results. So contact a reputable PPC company and don’t hesitate to spend a bit extra on your PPC campaigns.

Conclusion:-

Outsourcing or insourcing, the choice is only yours. If you have enough budget, go for an expert PPC company but if you are out of budget you can get your PPC work done by your own employees. Outsource PPC have its own advantages and disadvantages while insourcing has its own. I think this guideline will help you in making the right choice for your PPC campaigns. Analyze your business according to the factors mentioned above and then make a choice for it.

SEO FOR E-COMMERCE SERVICES

Dealing with an e-commerce service, you have to pay close attention to specific things in terms of SEO. With e-commerce, you are trading with recital areas where many things can go wrong. We hope this post will assist you to avoid some of the stumbling blocks that often occurs from trying to optimize for e-commerce. Here are some common things that we have come across.

Thin or Duplicate Content

Many retailers are likely to use the standard copy for product description that a manufacturer provides. It’s more deadly when most of the retailers make no attempt to work on copy across other areas of the services such as category pages, video content, shareable blog content, and so on.

How will you feel to find yourself not doing well as you could due to thin or duplicate content, then rewrite your content, you only have to wait a year to recoup some Google love for your content pages? You might not be sure or having any issue then it’s advisable you address it.

Varieties of tools are available to check duplicate content. SEM Rush is people’s favorites, its use to Audit feature in reviewing concerns. In case there’s an issue with external duplicate copy, then it does not affect utilizing a tool like Copyscape to check how many other retailers or manufacturers may be using same product descriptions.  

Schema

Google and Bings seem to be dragging us to our wits end with hundreds of algorithmic; they actually honor us with good search result display which is nice. This can be seen in the use of schema markup format in your page source code. The page will be unchanged for users; search engine will experience digestion content in a code markup that makes it easy for them to understand. Your reward is the addition of product price and available info in the search results but makes sure your product prices are better than your competitive rank which features same markup display. Schema.org provides more info for creating markup, you might need some assistance in coding these formats and you can also enjoy assistance in schema coding from Google. 

Use of Canonical Tags

This is essential for e-commerce SEO services when product have features like various sizes, quantities, colors and so on. If you want to keep the SEO goodness applied to one version of that page, then it essential you don’t mistakenly create a script which automatically link a canonical tag back to every individual page. This can be used to suppress issues associated with scraping so that the content love always reside towards the native author’s work.

Pagination

You have to focus your attention on the use of previous and next in pagination. Having five or more pages of results for a given class of product within your site and you are not utilizing the prev/next snippets, then you are not showing Google the depth of your product offers.

Merchandising and Category Pages

E-commerce SEO services live or die in the category pages. The audience doesn’t search for the specific name of your product. They search for generic phrases such as birthday gift for him or children red clothes, thus the same products are merchandised across several category pages. The use of keyword research decide how your visitors  is searching to build out pages and merchandise your products, then you have content that relates to how people search. 

URLs

The search engine is much better at indexing and crawling, platforms are better at creating clean URL structures. Be mindful, there is an instance where pagination ended up creating separate URLs and that were each indexed. This results in duplicate content and it’s also likely that the system creates the self-canonical tags, which was discussed earlier. 

Site-Search

Site-search is an important thing for e-commerce, knowing how people search for your products can assist you with your paid search (PPC) efforts, it also helps in better understanding of the pages that you might want to build and how you want to merchandise your product. Scalable Link Interface (SLI) makes use of learning search technology to take site-search behavior and assist in building pages for long-tail search.

Move to HTTPS

Most e-commerce is transforming their sites to HTTPS, though is not a bad idea for the long-term but you need to be mindful. Don’t forget to update your canonical tags from HTTP to HTTPS and create new Google Webmaster Tools profile under HTTPS and submit your new HTTPS sitemap(s).

Sitemaps

If you choose to migrate to HTTPS, update your sitemaps. The e-commerce site will want to keep a fresh feed of pages or URLS for your XML sitemap. Maintain your site by sectional sitemaps based on the website categories. These can help in identifying issues within a specific area of the site and also you have to separate sitemaps for images, videos, and mobile.

Affiliates and Content Scrapers

Keep a close eye on the affiliate program and make sure your affiliate platform and SEO vendor are doing the same thing. Well-managed affiliate program can improve sales and be a valuable asset in your overall marketing but note that they don’t work for you, they work for themselves.

Lots of Time on Cross-Platform Compliance

You can provide insight on how best to enhance your audience experience by the use of Lucky Orange tools: it determines why conversion rate may have hit rock-bottom for a B2B client’s landing page in a particular platform and it also Form Field Analytics which lets you assess the checkout process to see its flaws, that can help to boost conversion rates and decrease cart abandonment.

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Summary

These are some points you should consider while optimizing the eCommerce website. An eCommerce or shopify SEO expert will help you to optimize these points of your website.So select a SEO expert carefully for your eCommerce website.

5 Steps to Successful Pay-Per-Click Advertising

Unlike the traditional advertising and marketing techniques, there is no better way to get traffic and sales than through pay per click (PPC). If you don’t know much about PPC, these are the sponsored links that show up when you perform searches on search engines like Google, Bing and Yahoo. PPC has become the biggest revenue driver for most search engines. Both, search engines and advertiser as well business owners, make profit from this revolutionary advertising technique. Due to an incredible history of PPC results, paid search has now become a “must do” marketing effort for almost every online and offline business. This has given rise to more demand for search marketing experts has been growing every year.

Thinking strategically to set up your campaign is important to utilize your money spent on paid advertising to the fullest. The goal of pay per click is to appear in front of the searches that are searching for the products or services that you are offering. For achieving this goal, you need careful keyword research, strategic bidding, with compelling ad copy, eye-catching graphic and convincing content.

But the one mistake that people make is they send targeted traffic to their website’s home page, contact page or blog, which is really frustrating and irrelevant to the visitor. They will never visit your website or never suggest anybody to even think about you. So never do this. If you are selling products or services, both sales and building your fan club are important. Here is how to boost your conversion rate through PPC Reseller program in five easy steps:

Step #1

Having a relevant, impressive and ultra-specific landing page for your ad is paramount. Depending on the number of keywords that you are bidding on, you can design multiple pages according to the diversified needs of visitors.

Step #2

Many advertisers participate in contextual advertising programs that are not a good practice. Through this type of advertising, you may get lots of clicks, but due to irrelevancy to your website visitors, it does not bring any return on your investment (ROI). People want only what you offer and you have to offer them what are actively looking into.

Step #3

Undoubtedly, a landing page is the key to a successful PPC campaign. But it does not necessarily sell your services and product. It is better to offer other quality resources, like a mini course, free webinar, EBook, tele-seminar and other things that you believe are useful to your visitor. By giving knowledge to people deeply about your product or services, you are actually engaging in a highly effective form of selling, all while establishing a relationship.

Step #4

People love the offers and what they love even more is when they individually get notification of those offers. Better use email and RSS auto-responder for these offers that allow staying connected with your visitors. 

Step #5

It is important to tell your visitors in advance that in addition to free resources, they will also be offering email newsletters and blog updates. Make sure that these newsletters and blogs are loaded with enticing and useful content.

And, there you have results that you expect from your paid advertising. To sum up, if you fear making mistakes, hire a qualified PPC Freelancer

Summary

PPC is advantageous the most for your business, but only when it is done in the right way. Here are five steps, presented by expert PPC reseller, towards a successful establishment and execution of a PPC campaign. 

Need SEO Services? Identify a right SEO Reseller to Assure Success

It is true that there is always a competition between pay per click (PPC) and search engine optimization (SEO). But if you prefer pay per click over SEO, it is important to know that 80% of people don’t click ads. So preferring organic results in this scenario is not ideal. You might be surprised to know that billions of searches are completed every week and you can judge the competition from this fact easily. Especially if you are striving to set up an online business, you have to understand these things.

Due to stiff competition, ranking has become the major concern for businesses. And, this is where SEO comes in. Internet marketing professionals use various tactics like content marketing, off-page submission, etc. to help attain a higher ranking on search engines. But companies have many other equally important things to do and they feel lack of time to carry out search engine optimization of their websites. This scenario has given rise to the concept of SEO reselling. With rising numbers of SEO resellers USA and other parts of the world has made things easier. These professionals offer SEO services to their client by their own band name, but the actual work is done by a third company specializing in digital marketing.

Companies and people love the concept of private labeling or white labeling to remain competitive. Most of the clients who are taking web designing, software development, web hosting and other services, want the same company to provide SEO services too. Saying ‘NO’ to your client can put a negative impression on your client. In order to entice existing and potential clients, companies become SEO resellers. They involve a third party because they do not have the skills, time, money and resources to set up their own internet marketing department. Because they are purchasing SEOservices from a third company at a lower price and then selling it to their clients at a higher price, they are called resellers.

In order to be a successful reseller, you have to partner with a reputed and genuine SEO company holding a vast experience and clients’ feedback. Reseller programs usually charge on a monthly basis. How much do reseller charge from their clients is their own job; they can charge as much as they want without the involvement of the third part SEO Company. The third party company must be communicative and provide you reports, feedback and support as and when required.

Now the challenge is how to identify the best reseller programs available. The first thing, they will provide you monitoring tools with the help of which you can track your project’s performance. They provide you a clear report on what and how your project progression is going on. They are very transparent in their dealing with clients. They never hesitate to answer your questions related to the project. Also, the prices of their services are reasonable and justified. Their motive is not only to earn money, but also building their brand name that is possible only by providing client satisfaction by offering excellent services.

Once you partner with a genuine SEO reseller in the USA, it offers a surefire way to the success of your online business.

Summary:

SEO resellers help you save time and money while helping you expand your business. But the most important thing is to identify an experienced, reputed and genuine service provider to assure your business success.