| Ryan Shaw - Your Online Marketing Coach

Monday, 5 January 2015

Thursday, 25 December 2014

Landing Page Tips You Cannot Miss Out

Are you looking to generate qualified leads? Do you want to see an increase in traffic? One answer to such questions is 'optimizing landing pages' hosted directly on your website! An exponential increase in sales occur by optimizing site's landing pages.

As leads increase your business ROI also spirals. If you want to improve your bottom line you must do something to improve your landing page results. Follow the below mentioned simple, easy-to-implement landing page tips, to help grow your company's net earnings:

Improve Landing Page Design

Make it easier for a visitor on your website to grasp what you're offering, and at what cost is each item offered. That helps increase chances of conversions.

How to Optimize Landing Page Design?

a) Make Navigation Easy: Don't clutter pages with useless information, and too many images. Your visitors should be able to quickly reach the page where information they are seeking is available.

b) Use Bullet-points to Highlight Important Information: Present your benefits in the form of bullet-points. Visitors usually skim through offers, so make it easy for them to locate offers. That way more people will want what you're offering.

c) Use Quality Images: Images are liked and shared the most in social media sites – so to make your landing pages effective use good quality images. That way more prospective customers will like and share your landing pages.

Effectively Market Landing Page

In a way the focal-point of your marketing campaign is your landing page – because this is the point from where your entire traffic – coming from social sites, email campaigns, as well as online ads – is steered to your website. Market your landing page effectively to get more visitors to convert.

How to Upgrade Marketing Strategies?

d) CTA (Call to Action): CTA is all about coxing visitors to take certain action. See that your call to action buttons are clear. Use different colors to distinguish one button from another. Keep the text short, and the wording action-oriented. Make attractive offers that are hard to refuse.

e) Show How You're Unique: Present offers in such a way that make visitors feel that you are better than your competition. Clearly show visitors your unique selling point – and market your product convincingly so that you end up with more leads, and in turn more sales.

f) Use Scarcity Trick: Create a sense of urgency by using wordings such as: Limited Supply; Only 10 Seats Left. etc. That way you'll prompt a quick reaction from visitors, and most likely they will convert.

Wednesday, 24 December 2014

Best 27 Video Submission Websites

http://flickr.com
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http://youtube.com
http://blip.tv8
http://vodpod.com
http://atom.com
http://dailymotion.com
http://hulu.com
http://metacafe.com
http://multiply.com
http://photobucket.com
http://viddler.com
http://video.aol.com
http://video.yahoo.com
http://break.com
http://brightcove.com
http://grindtv.com
http://howcast.com
http://kewego.com
http://sevenload.com
http://stickam.com
http://stupidvideos.com
http://veoh.com
http://vevo.com
http://viacom.com
http://videojug.com
http://megavideo.com

Wednesday, 17 December 2014

Facebook Coaching: Need of the hour for entrepreneurs

Do you have a Facebook Page? Then perhaps you're looking to learn how to market for your business. Well, if you are running a small or maybe a big business then I'm sure you cannot do without FB coaching; Facebook is a place that any marketer looking for customers has to leverage. This is one great channel that gives you an opportunity to easily generate leads, and totally free of cost. By getting coaching you get to learn lots of things regards to how 'Facebook Marketing' works. There are so many things to learn like: Knowing about FB Newsfeed, learning how to SEO the FB Profile, and specifics like Privacy and e-Mail Notifications Settings, so on and so forth.

According to latest reports roughly 845 million individuals have a profile on Facebook, so just imagine how much scope is there for the marketers. You may fail time and again, and still you'll have enough individuals to start all over again. Means, you can try over and over again till you acheive success.

However, a good thing about Facebook marketing is that it's cost-free, plus the requirements are minimal. You just have to spare a little bit of time and spend that time dedicatedly on the medium, and that's it.

Why You Need a Facebook Page?

Facebook Page is a great way to create a presence on this most popular social networking website, for your business. That way you are able to get lots of clients to your website. A Facebook Page is quite similar to your basic FB profile, the only difference is that you design it to be the FB profile of your business.

Whether you are running a solo business, or you have a small business with small number of employees working for you, having a Facebook presence is a must regardless of the size of your business. Watch any television show like Dancing with the Stars, My Kitchen Rules – all urge interactions through Facebook.

More and more people want to conduct all of their online activities on Facebook, because they find it more comfortable there. When they look for a product or service they don't use search engines, rather they ask for recommendations from their friends on Facebook, or they simply conduct a search on Facebook itself. So, at that point in time if you have Page built up for your business, you stand a better chance to getting your potential customers to find you.

Facebook Page is an opportunity thrown at you so that you can build a sizable following around your business. This is a place where you can announce new product offerings, start a SALE, or run contests. All these activities are cost-free, but they help build brands, and eventually boost sales.

Free Worldwide Classified Submission Sites

Thursday, 27 November 2014

Tips & Insights To Make Social Media Strategy Successful

Social media is without doubt a rewarding marketing channel, but it can often be a slippery domain for small businesses. To be effective these not-so-big-businesses need to plan a sound strategy and implement it in a calculative way.

Check out 5 most effective social media strategy tips &insights that can bring sure fire success in business.

Set Up Your Brand Messaging

Get the ball rolling by creating messaging categories and tones that match up with your goals, mission statement and branding. Also make sure to align all messaging categories and tones to your business. And last of all make sure your 'voice' is relevant to your brand, industry and audience.

Set Up a Timetable and Stick To It

To make your social media investment worth it you need to put into practice time management. Once you know what your real strategy andgoals are break them down into quarterly, monthly, weekly, and daily objectives. Keep track of your goals, it will help you and your team to stay on task and be more effective all around.

Have Patience

The results from social media channels come slowly, so don't feel dejected if your strategy is not bearing fruits. Invest your time in developing relationships with fellow influencer and your audience. A credible reputation cannot be built overnight, you have to work on it consistently for long lengths of time. In the initial phase of building an audience your require huge amount of efforts, but with time as your audience get bigger it becomes easier to grow and expand.

Keep a Tab On What is Working

From the outset review success of your efforts and acknowledge the fact that developments no matter how small are huge improvements. Don't expect to get 100 followers the first week. If you are seeing a little increase in followers and engagement each week, then feel good about it because you are doing well.

Make Timely Changes

Keep monitoring your actions on a continuous basis and if you find that something is not working the way you wanted, even after putting in lot of efforts you should eliminate it. If a certain messaging is not resonating with your audience it is time to change it. If you find your brand has grown on Facebook and Twitter, but has stalled on LinkedIn, then it calls for a change of strategy. Start spending more time on platforms that are working and also look for other platforms.

Ryan Shaw - Your Online Marketing Coach

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