On page SEO is the practice of
optimizing every web page of the website to rank higher in search engines and
drive targeted traffic. You have a few seconds to influence the visitors and
engage him with the content of the website. You need to optimize the site
usability for a better user experience. It requires on page search engine
optimization efforts to receive better rankings in the SERPs. So, check out
everything you need to know as a beginner while doing on page search engine
optimization in detail.
Meta Tags
It is the most vital aspect of on
page search engine optimization in order to rank higher in the search engine
results. It includes title tags optimization, meta description optimization and
heading tags optimization.
Title tags indicate what the web page
is all about and is highly clickable when matches with the search terms. It
should be 65-70 characters and avoid the duplicate and missing tags.
Meta Description is the text that you
will find below the title in the search engines. Don’t stuff the keywords and
make it user-friendly to achieve high click through rates.
Heading tags include H1- H6 but out
of them H1, H2 & H3 are very important from SEO perspective. H1 tag is used
for the main heading, H2 tag for sub-heading & H3 tag for other headings.
So include target keywords in optimizing them. Avoid using multiple H1 tags on
the page.
Keywords
Do a thorough research and include
informational, transactional and location based keywords. Use Google Keyword
Planner to get idea and SEMrush to get search volume, competitiveness and the
target keywords used by competitors. Also, use related words and auto-suggested
words by Google to target the secondary keywords based on latent semantic
indexing. Maintain keyword density and keyword proximity during optimization.
Also, target one keyword for one page and avoid keyword cannibalization. Add
the main keyword in the URL, title, meta description, heading tags once in
order to achieve better results.
Plumbers SEO Marketing
Plumbers SEO Marketing
Content Optimization
Write unique, relevant and
high-quality content maintaining the keyword density and avoiding keyword
stuffing. Also, avoid the penalties related to duplicate content as stated by
Google Panda. Try to use long tail keywords variations and write content
considering Hummingbird effect.
Internal Linking Optimization
Link optimization is very important
in your SEO efforts. Keep high authoritative and relevant outbound links to
make the content more informative, while linking internally helps in enhancing
the user experience.
Image Optimization
Add ALT tag to all the images and
include the main keyword in it and while naming the file. Also, it is important
to optimize the image size so that it loads at the faster rate for a better
user experience.
Mobile Optimization
To match up with the increasing
number of mobile users and mobile first indexing update, it is important to
optimize the site for mobile devices. Installation of accelerated mobile pages
is an additional advantage to load the content at the faster rate on the mobile
devices.
How to Use SEO to Optimize Your Ecommerce Website
How to Use SEO to Optimize Your Ecommerce Website
Site Speed
A page should load in 2-3 seconds for
good usability. So, check the following during site speed optimization if the
speed is slow-
1. Browser Caching
2. Optimize Images & Plugins
3. Use GZIP Compression
4. Reduce HTML & CSS Coding
5. Eliminate Ads
6. Switch to Faster Hosting Services
7. Minimize Redirects
Technical On Page SEO Factors
Check the below mentioned on page
search engine optimization technical SEO factors -
Robots.txt is a file used by bots to
index or non-index the pages based on the allowed and disallowed features in
the file. In addition, all secured pages should be blocked in this file.